Fashion –
Adidas
Sources of information
For the first part of
my photography assignment I had to pick 3 genres of photography to base my
pictures on and research 3 photographers for each genre, I picked Fashion,
Equine and Landscape. For my fashion research I picked Tim Walker, Richard
Avedon and Nick Knight as my 3 photographers. Firstly I researched on Tim
Walker as his work caught my eye as the use of lighting and props changed the
pictures completely, they are very simple photographs but they catch the
attention of the audience as they are different. Richard Avedons photographs
grabbed my attention as they were mostly in black and white but yet had so much
detail in them, he caught the emotions of the models and used this to his
advantage and got the best results in his pictures. Also Nick Knight is one of
the worlds most influential photographers as he dares to be different by
getting the models to pose differently to simple basic pose and gets amazing
results. I chose these photographers as they were all different to each other
and had all produced amazing work that are recognised all over the country. I
was given inspiration by all three photographers but made sure the work I
produced was my own as I want to be different in my photography work just like
these photographers.
Production Process
Before going out and
taking my own fashion pictures I taught how to use a SLR, lighting, rule of
thirds and more so I could produce better photos. Also I had to sort out a
post-production file filled with research, mind maps, shooting schedules,
booking fees, recces, risk assessments and health and safety. I also had to
decide on what look I was going for and I decided as it was autumn I wanted the
autumn feel to it and wanted it to be all out doors as the leaves were falling
to the floor all crispy and there was a lot of orange and brown colours about
so I decided to do the shoot in the woods near my house as it was convenient
for both me and the model to get to and was the perfect scenery I was looking
for. When I went out on the 21st of November I decided to go out
early morning to check for places in the woods that would be good places to
shoot at, I then went back with the model in the afternoon to shoot and as I
had already been earlier that day I already had ideas in my head so this helped
as it saved time and we got the photographs done before it went dark. Once the pictures
were taken, the next day I got in to college and uploaded the pictures to a Mac
and then opened photoshop. I then lighten some of the shots as the trees made
the scenery a bit dark, I then added a warm filter on it to brought out the
oranges and browns of the autumn leaves.
My intended
audience is males 16+ interested in fashion especially Adidas but can
range to from young teenagers to older males.
Finished Product
